Sales are back at J.C. Penney

Robin Humphrey —  Wednesday, January 30, 2013

J.C. Penney is bringing back sales within all of its stores.

The struggling department store chain this week is rolling out some of the hundreds of sales it got rid of nearly a year ago in hopes of luring back shoppers who were turned off when the discounts disappeared.

The company also plans to add new price tags or signs for more than half of its merchandise to show customers how much they’re saving by shopping there instead of the competitors